A Cohesive Campaign
This meal subscription service needed an advertising campaign to gain new customers, communicate the company’s commitment to sustainable farming, and to increase awareness of food insecurity in the community. The company provided a design brief identifying the target market for this campaign as young and diverse adults ranging in age from college to young parents, who could benefit from saving time on grocery shopping.
To be effective for the target audience, the designs needed to be attention grabbing, imagery driven, show diversity, and make the information easily digestible. Additionally, each ad needed to be recognizable as part of the same campaign.
To meet the audience requirements while reflecting the client’s brand, chosen images focused on different audience sections preparing fresh food, with multiple pose options available. This allows a broader range of the audience to see themselves in the ad, as well as keeps the ads unified. Including images of fresh vegetables highlights both the freshness of the product and the company’s sustainable message.
