Wildly Loved Mushrooms LLC
Background
Wildly Loved Mushrooms LLC is a gourmet mushroom farm located in Upstate South Carolina. The business grows a variety of specialty culinary mushrooms in an indoor controlled environment. The primary audience includes home cooks, farmer’s market shoppers, and local restaurants seeking locally grown specialty ingredients.
A Unique Identity
The first step for this client was to establish a brand identity system and logo that would set them apart from the competition. The muted, organic tones were inspired by the colors found in gourmet mushroom varieties as they grow. The modern sans-serif typeface provides a fresh feel, while pairing an altered, handwritten style script for the monogram icon brings in contrast and warmth.
The Logo System
The logo system was created for versatility across packaging, signage, and digital platforms. Variations include a vertical and a horizontal, as well as a sub-mark optimized for small space applications. All three variations were delivered in full color, single-color black, and single-color white for use on a variety of backgrounds.
A style guide was provided for quick reference to logo variations, color palette, font usage, and graphic assets.
Print Collateral
Business cards were designed for direct customer interaction and highlight multiple mushroom varieties.
The rack card was created for wholesale outreach including restaurant and local market visits.
Packaging & Label Design
Packaging labels were were formatted for small-batch printing and hand application, allowing flexibility for seasonal harvests and market inventory.
Website Design
The website was developed with WordPress to translate the brand’s identity into a digital presence.
The site prioritizes good user experience with clear and easy navigation, visual hierarchy, easy to find information, supportive images, an emphasis on accessibility through alt text and color contrast, and responsive design.
See the full website by visiting Wildly Loved Mushrooms.